The trade mission included 30 Canadian delegates with companies and organisations from a range of creative industry sectors (audiovisual, music, book publishing, interactive and digital media, performing arts, and fashion/design). These visits were a follow-up of the digital trade missions that took place one year before to the same countries. Also for the virtual version of these trade missions, TRANSFER.LC was contracted by the Canadian government to organize high quality matchmaking.

Following Berlin and Stockholm, the Canadian Creative Industries Trade Mission had its third and final stop in Amsterdam on May 12th and 13th, 2022.

These two final days of the mission included 20 Canadian delegates and 34 Dutch partners. TRANSFER has set up 80 B2B meetings between the Canadian and Dutch counterparts. 

It was an honour to be joined by Ms. Joelle Montminy, the Senior Assistant Deputy Minister of Canadian Heritage and Her Excellency Ms. Lisa Helfand, Ambassador of Canada to the Kingdom of the Netherlands.

A big thank you to Patrimoine canadien — Canadian Heritage and the Embassy of Canada | Ambassade du Canada team who trusted the co-organisation of the mission to TRANSFER: Adam Barbolet, Helen Liong, Julie Rieter, and Myrthe Walravens.

We also want to thank Madona Radi, Christine Angelo, Vivian Doyon, Julie Proulx and Naomi Montplaisir who led the organisation of the mission and trusted TRANSFER for both the physical and virtual versions of this mission.

The trade mission focused on creative sub-sectors such as audiovisual, IDM, book publishing, fashion, design, music and performing arts. Next to the B2B meetings, other activities included: 

• A networking lunch at the Eye Filmmuseum
• Group site visits to Felix Meritis, Nederlands Instituut voor Beeld en Geluid, Muziekgebouw aan ‘t IJ and Mike’s Badhuistheater Amsterdam.

Special thanks to Ms. Jonne ter Braak, Mr. Jeroen Aarts, Ms. Anne Roffel, and Mr. Mike Manicardi for making the site visits possible.

This is what was said about the trade mission and TRANSFER.LC:

“Thank you to TRANSFER for putting together such amazing trade missions in Germany, Sweden and the Netherlands. It was so nice to be there and see everyone in person after two years!” – Pablo Rodriguez, Canadian Minister of Culture 

“It has been such a pleasure to co-organize 6 trade missions in a row with TRANSFER over the past months, both virtually as in-person. In a short amount of time, TRANSFER was able to communicate with the Canadian delegates to see what for contacts they were searching for, and then organize over 600 suitable meetings in the three different markets. Safe to say, it was a massive success! I look forward to seeing what the future holds for this partnership”. – Christine Angelo, Director, International Trade Operations at Patrimoine Canadien 

“TRANSFER did a phenomenal job organizing the meetings for this trade mission. Thanks for everything! I made so many great connections… already doing my second meetings now. Was such an incredible experience. Thanks for all your work and kindness. Hope we get to collaborate again. Stay in touch!  I met with 18 organizations during the B2B events alone, and had some wonderful conversations with the contacts that were organized for me. I can not wait to see how these connections flourish in the future.” – Lisa Marie DiLiberto, Theatre Direct Canada 

“Thank you for everything prior to and during the Germany trade mission, your help and preparation were invaluable in getting ourselves prepared for entry into the new market.” – Karoli Grenman, Head of Operations, The Other End 

“During my period at the Canadian embassy in the Hague I had the pleasure of working with  the team of TRANSER.LC. They are highly professional, always deliver and do that in a clear a pleasant way.” – Mrs. Sameena Qureshi, Senior Trade Commissioner, Embassy of Canada