“A Silver Celebration: BNR & TRANSFER’s 25-Year Success Saga” recounts the remarkable journey of Dutch radio station BNR and global consultancy firm TRANSFER, both celebrating their 25th anniversary. TRANSFER, originating from a student dormitory, has evolved into a global player with eight offices worldwide. CEO Gerald Baal reflects on the journey, emphasizing achievements such as becoming a market leader in international sales support and assisting over 15,000 organizations globally. The narrative also explores changes in international business over the past 25 years, including the impact of the euro, evolving dress codes, and the rise of digitalization. Looking ahead, Gerald Baal envisions the continued importance of online meetings, the EU home market as a strategic base for expansion, and the emergence of BRICS countries as global economic forces. Cooperation among European companies is emphasized to collectively navigate future challenges and strengthen global competitiveness.