France, with its highly developed retail market, is the third most important market in Europe and one of the largest in the world. Its market, in constant evolution, has to adapt to new trends, appeared or amplified during the Covid pandemic, such as the development of organic products or a touchless experience for the consumers. Despite a particularly competitive market, France remains an extremely interesting country for foreign companies, as a success in this market can be very beneficial and open the door to the European market.