Willing to lead sustainable mobility trend, the UK became the first major economy legislating for reaching the net-zero emissions by 2050, and local governments work to redesign their cities, as London that aspire to have by 2041 the 80% of the total trips made by foot, by cycle or public transport.

To reach the objectives are multiple options, starting by the implementation of Data and Technology for traffic management, or even, to implement autonomous mobility. The use of Machine Learning or Artificial Intelligence could help to better planning the routes, or the cities’ expansion, giving in this way a quality improvement to the services offered by the Public City Transport.

An efficient public city could lead to a change in how the people move around, opting for combinations between transports, such as bikes, scooters, and buses. The British government is well aware of this, through data driven decisions is creating new policies for new low-traffic neighbourhoods to allow people to walk, to cycle and giving better access to PT. The policies that aim to improve the cycling conditions (less than 35% of the British have been cycling in the last 12 months, and only 40% posses their own bikes), comes with a strong investment in bike infrastructure and the creation of “Active Travel England” to inspect, assess and improve cycling along the country. The measures had almost immediate impact, and now people feel safer when uses different means of transport offered by companies such as scooters and e-bikes. The rise of shared mobility companies is notorious, scooters and bikes from “Santander”, “The Human Forest” or “TIER” every time are more common in London streets, and this Industry expects to show an annual growth in revenue of 10.63% between 2022-2026.

Other market that is taking profit from the new British reforms are retailers and logistics companies. Zero emissions last mile deliveries with e-cargo bikes has being adopted from large to small, and new companies such “Amazon”, “Royal Mail”, “Mango Logistics” and “PedalMe”. And this is becoming an increasingly interesting topic for a range of stakeholders for its customizable service, affordable price and friendliness with the environment. If we consider that the UK is ranked third for online shopping worldwide, the options to have access to the market are broad.

And it is hard to talk about sustainable mobility and decarbonization without mention the Electric Vehicles (EV). The EV market has been growing exponentially, with the 1.1% of new vehicles registrations in 2015 to share more than 18% by 2021, leading to an increase in the demand for Public Infrastructure to charge the vehicles, as innovative ways to use them.

As was mentioned, the sustainable mobility market is diverse and full of opportunities, whether is a data driven company or bikes manufacture, local or foreign, there are plenty of stories of success. Such the case of “Swapfliets”, founded in 2014 in the Netherlands, attracted by the UK cycling infrastructure investment during COVID pandemic, arrived to London in 2021. Offering personal insured bike rental for a monthly fee, is helping in London to achieve the goal of being a more sustainable city. “Swapfliets” in less than a year, obtained the “B Corp” certification for Sustainability, Inclusivity, and Transparency. Now holds conversation with different local governments such as Birmingham and Manchester, and aiming to have access to more cycling friendly cities including Oxford and Cambridge.