“God is Round ” is a saying in Brazil. Which is especially said during the World Cup⚽. Is talking about football a good icebreaker when doing business in Latin America?

You will hear the answer in the broadcast of BNR ‘Wereldveroveraars’ from Jelle Maasbach where our CEO Gerald Baal was a guest. This time together with Gijs Dankers van Beemster.

Why Latin America?

👫 Over 660 million consumers

📈 A growing middle class with increasing purchasing power

💡 Increasing demand for foreign knowledge and products for the modernization of local business

🌍 Strong historical connection with Europe

🗽 Springboard to North America