“God is Round ” is a saying in Brazil. Which is especially said during the World Cup⚽. Is talking about football a good icebreaker when doing business in Latin America?
You will hear the answer in the broadcast of BNR ‘Wereldveroveraars’ from Jelle Maasbach where our CEO Gerald Baal was a guest. This time together with Gijs Dankers van Beemster.
Why Latin America?
👫 Over 660 million consumers
📈 A growing middle class with increasing purchasing power
💡 Increasing demand for foreign knowledge and products for the modernization of local business
🌍 Strong historical connection with Europe
🗽 Springboard to North America