Companies choose France as a market due to its global positioning as the sixth-largest worldwide and second-largest EU market. The geographical proximity – 2.5 hours by Eurostar from Rotterdam or a 2-hour drive from the border – makes travel convenient. France hosts key industries such as retail, construction, energy, food production, innovative automotive and aerospace sectors, fashion, and a significant tourism market. Despite these promising factors, many (Dutch) companies face challenges establishing a foothold in France. Many achieve higher revenues in Germany and Belgium than in the French market, and some even avoid the French market as they fail to become successful.